Back to Case Studies

Facebook is Discontinuing Facebook Analytics – How to Stay on Top of Your Insights

Data-driven decisions are the foundation of a successful marketing strategy. That’s why it came as such a shock when Facebook announced that they were discontinuing its Facebook Analytics tool. It might be gone, but that doesn’t mean marketers have to go without data. In this blog post, we’ll explain why Facebook Analytics is being discontinued and how you can stay on top of your insights without it. 

The Reason Behind the Change 

Facebook has cited the need for a “simpler and more integrated experience” as the reason behind its decision to discontinue the analytics tool. But what this really boils down to is that they want marketers to use their Ads Manager and Insights tools instead. Unlike Facebook Analytics, Ads Manager provides detailed information about ad performance, allowing you to make informed decisions about your campaigns. 

In addition, Ads Manager allows you to manage multiple campaigns from one central location. This eliminates the need for marketers to constantly switch between tools which makes managing campaigns much easier than before. As such, Ads Manager is quickly becoming the go-to tool for marketers who want an in-depth view of their campaign performance and results. 

What You Can Use Instead

Facebook Analytics is not the only way you can stay informed of how your content is doing. There are other platforms out there like Google Analytics and Facebook Insights that you can use instead.

Facebook Insights 

Facebook Insights may not be as comprehensive as Facebook Analytics, but it still offers plenty of valuable metrics for tracking your organic content performance on the social network. You can see reach metrics such as page views, post engagements, shares, comments, etc., as well as audience demographics such as age and gender breakdowns. It might take a bit of getting used to if you were relying on Facebook Analytics before. However, once you get the hang of it, you’ll find it very helpful in understanding how users interact with your content on Facebook. 

Google Analytics 

Another platform you should check out is Google Analytics (GA). This powerful software suite provides insights into your website traffic and visitor behavior so that you can learn more about who’s coming to your site and what they’re doing once they get there. It’s free to sign up for an account with GA (though there are paid versions available too). Plus, it’s easy enough to install on most websites. Finally, many other tools integrate with Google Analytics so that you can track data across multiple platforms in one place. 

Importance of Social Media Monitoring & Engagement 

Another important part of staying on top of your insights is social media monitoring and engagement. This involves tracking trends in conversations around topics related to your brand or industry. It also involves engaging directly with customers who reach out through social media platforms like Twitter and Instagram. By monitoring conversations related to your brand or industry, you can gain valuable insights into what people are saying about it online. This can also help inform future strategic decisions. Additionally, engaging directly with customers gives them an opportunity to voice their opinions or ask questions about products or services. Ultimately, this can help improve customer satisfaction levels over time.  

Keep Informed of Your Insights

Staying on top of your insights after Facebook discontinues its analytics product doesn’t have to be difficult – all it takes is a little research and effort! Consider investing in an alternative analytics platform or tool like Google Analytics or switching to Facebook Insights. Additionally, don’t forget about social media monitoring & engagement. It’s critical for understanding what people are saying about your brand online—and for providing direct customer support whenever needed. With these tips in mind, marketers should have no problem staying ahead when it comes to their insights. 

If you need help with your Facebook posts or ads, 98 Buck Social is here to help. We can take care of daily posting or even create and manage advertisements so you don’t have to. Check out all of our services or book a call with our team today.

We Can Help

Find out what 98 Buck Social can do for your business